For Promotions & Venues
You already have a team. Big Dog fills the gaps in it — the whole venue covered, from the first sponsor call to the anthem — without replacing a single one of your people.
This side of Big Dog is being built now, show by show and relationship by relationship. What follows is the offer, stated plainly — including exactly how Big Dog stays out of your way.
What Big Dog can carry for your show
Sponsorship sales support
An extra set of hands selling your event sponsorship inventory — worked in the open, with your approval on every deal before it closes. Your packages, your prices, your final say.
Fighter sponsorship placement
Sponsors behind your fighters make your card stronger and your matchmaking easier. Big Dog's core business — fighter sponsorships — puts paying brands on banners, walkout gear, and socials.
Promotional talent
Ring girls and event talent, promoted and booked to a professional standard — sponsored appearances and brand ambassadorships handled through the Big Dog talent roster.
Announcing
A voice for the cage and the building: founder Joey Barlow is bookable as ring announcer and PA, with a bench of trusted voices being built behind him.
National anthem
The first performance of the night, booked and confirmed in writing — Rebecca Barlow, US Miss Michigan Modern, and a growing bench of anthem performers one call away.
Media partner connections
Regional fight media live on access and good material. Big Dog connects promotions with the media partners in its network and feeds them what they need to cover your card.
The no-toe-stepping promise
This posture is not fine print — it is the product. Big Dog walks into a building to help the people already running it, and every engagement is built on these rules:
- We fill gaps. We do not replace your people. Your matchmaker matches, your media covers, your staff runs the night. Big Dog carries the pieces you are short on — nothing more.
- Your relationships stay yours. Sponsors and partners you already have are listed, respected, and never pitched around. Big Dog only adds to the room.
- Blessing first, always. Nothing happens with your fighters, your talent, or your brand without your yes up front. If the answer is no, it does not happen.
- Everything in the open. Who is paying whom, and for what, is written down and disclosed to you. No side deals, no surprises, no quiet arrangements.
- One slot, one holder. A placement Big Dog sells for your show is never double-sold — not to a competing sponsor, not to anyone.
- Your show, your credit. Big Dog works behind your banner. The crowd should remember your promotion's night, not our name.
How an engagement starts
- We talk about your gaps. Twenty minutes on what your next card is short on — sales hands, sponsor-backed fighters, talent, a voice, an anthem singer, media coverage.
- The scope goes in writing. Exactly what Big Dog carries, what it does not touch, and how everyone gets paid — agreed before anyone lifts a finger.
- Big Dog goes to work inside your rules. Introductions run through your people where that is the house rule, and you approve anything with your name on it.
- Show night. The gaps are filled, your team runs the night, and the building feels the difference.
- Proof after. Photos, placements, and a straight report of what Big Dog delivered — the same proof standard Big Dog gives its sponsors.
Start with a conversation
Tell Joey what your next show is short on. If Big Dog can carry it, he will say so and put it in writing. If it is not his to carry, he will say that too.
Running a business instead of a show? See how to sponsor an MMA fighter. Fighting on the card? Start with fighter sponsorships.